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Research papers

Practical use of marketing research for area market development

This case study refers to the "A" Company, one of Japan's leading manufacturers of audio/video equipment and home electric appliances. For a long time, the company remained to have a small share in the Sendai Metropolitan district, one of the...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Authors: Tadaaki Funayama, Kazuari Ushikubo
Company: Research and Development Inc.
June 15, 1983
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Citation

Funayama and Ushikubo (1983a, June 15). Practical use of marketing research for area market development. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/practical-use-of-marketing-research-for-area-market-development